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Online Portfolios

1920s Camera

Creative companies and individuals must have rejoiced when they realized the possibilities that came with an online portfolio. Printing costs were replaced by web development fees (much better for the environment), regular updates didn’t require new film to be set, and distribution potential was a great deal higher for a great deal less money. So with all this rejoicing, I’m put in mind [1] of a decade in early 20th century that is characterized by economic prosperity, social freedom, and, of course, bootlegging: the 1920s.

Company Portfolios

Design companies are odd beasts at times, as they spend the majority of their time expressing the identity of other business and corporations through their work. So when it comes to creating something that reflects their own identity, there is often a sense of anxiety that inherently follows. I know that during the development of the Run Web Design website, I spent over a hundred and fifty hours going through concept after concept, build after build of various aspects of the site before I finally released the site in its current guise. So I’m always impressed when I see a well presented, well thought out and specifically designed website that presents a design company’s work and character in an engaging manner.

  • zickzack.com.ar

    Zick Zack, an Argentinean production company, has done a great job with their site, by presenting a simple yet lively website that doesn’t try too hard to impress, yet manages to do so. For a production company, the concept of the site makes perfect sense: it’s all about movement; movement on screen and movement in the industry. This website presents a small amount of content in a way that expresses something about the company while remaining simple and very easy to navigate.

  • pacificinteriors.co.uk

    I discovered the Pacific Interiors website in one of its past evolutions, when it blew me away with it’s creative use of an animated yellow ribbon that tied the whole site together (not quite literally, but close at times). In its latest evolution, I’ve been blown away again, but this time for a completely different reason. Despite being one of the most impressive sites I’ve ever seen, the old Pacific Interiors site alienated a lot of people with its boundary pushing design and concept. The new site follows a fairly standard layout; header area with two levels of navigation and some text and images to follow. However, the tightness of the site, the attention to detail and the enhancements that are scattered around the place bring this ‘standard layout’ site to a whole new level. It’s about doing things well, and from the smooth, soft animation behind the ‘let us inspire you’ button (which links the new site to the old) to the ideas in the ‘let us inspire you’ section itself, everything fits well, and speaks volumes about this company’s abilities.

Personal Portfolios

The 1920s were a decade that saw more social acceptance of minority groups in the US. Native Americans and American-Asians became the subject of a number of popular films and accepted ideas about fashion were being challenged as people pushed the boundaries. Society was starting to accept people as individuals, and as a result, people were starting to act like individuals.

In 2007, we’re seeing the web used as a place where people can express their individuality. Freelance designers and web developers are creating interactive spaces that reflect not only their work, but their skill, style and character.

  • okaydave.com

    The personal portfolio of Dave Werner is an award winning website that Dave has put in incredible amount of himself into. It takes a long time to get through this site, and by the time you’re halfway through, you have a tremendous amount of respect for its creator. One of the impressive things about the various types presentation methods used (video, flash animation, etc.), is that they complement rather than compete with each other. The other impressive thing about this site is that its creator was still a student when he made it. The descriptions he gives of the processes he went through to create the finished products we see should give us all a greater appreciation for the design process.

  • jeedub.com/2004

    Greg Washington’s personal portfolio website is one of my all time favourite websites, because as soon as you get there, you know exactly the type of guy he is. The simplicity of the idea and the boldness of the execution is spot on. The content of the site is well presented, and doesn’t detract from the character of the site you’re initially presented with.

Conclusions

The key in all of the websites listed above, whether company or personal portfolios, is that they created a solid concept, and made everything work around that concept. Nothing is left unconsidered, and exactly enough is done to present the company or individual in a way that reflects their values, abilities and character.

Cheers

Jason Harper

[1]: I think by now, this third edition of Noisy Websites, we’ve established that I’m terrible at creating segways between my chosen theme and the content of the article, so from now on I’m just going to write it as it comes to me ;-)

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Jason Harper

Jason Harper

Run Web Design is a Geelong based company committed to providing businesses with a complete, professional web site development service.

With services covering all aspects of web site development, including website design and construction, search engine optimisation, domain registration and web hosting, and online advertising advice, Run Web Design is able to provide clients with a web site that works for their business.

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Marathon is Run Web Design's webzine containing information and articles on Website, Internet and Business related topics. Also included are some websites from around the world that are making some noise.

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Run Web Design

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